CPN-UML’s New Publicity Head Outlines Digital Strategy for Citizen Engagement

Neeraj Acharya has officially assumed leadership of the CPN-UML’s Central Publicity and Publication Department, signaling a significant shift in the party’s communication strategy. At an assumption of office ceremony held on Monday at the party’s central office in Chyasal, Kathmandu, Acharya articulated a clear commitment: to leverage digital platforms as the primary vehicle for disseminating the party’s core ideology to every citizen across Nepal. This strategic move underscores the CPN-UML’s intent to modernize its outreach efforts and adapt to contemporary media landscapes.

During his address, Acharya emphasized the critical role of accurate information in today’s fast-paced digital era. He powerfully declared that “truth will be made a weapon to cut through confusion,” highlighting the department’s resolve to counter misinformation and foster informed public discourse. This statement reflects a proactive stance towards engaging with the populace directly, utilizing the pervasive nature of information technology to bypass traditional communication barriers.

The newly appointed head’s vision for the department is centered on an inclusive and far-reaching approach, aiming to ensure that the CPN-UML’s messages and principles resonate with diverse audiences nationwide. This initiative is expected to enhance public understanding and engagement with the party’s agenda through accessible and widespread digital channels, marking a fresh chapter in the party’s efforts to connect with the Nepali people.